CPC or cost per click is the amount earned by AdSense publishers every
time an ad on their site is clicked. The amount can be as low as $0.01
or higher than $10. The amount is determined by the amount a Google
AdWords advertisers bid for the particular ad.
To get ads with high CPC, consider the following tips. Follow the links for details of the particular tip.
To get ads with high CPC, consider the following tips. Follow the links for details of the particular tip.
Target high paying keywords
As advertisers on Google AdWords bid for keywords in targeting their
ads, targeting your site for the high paying keywords will definitely
increase the cost per click of your AdSense ads.
Display relevant ads
When Google couldn't find the relevant ads for your site's page, it'll
display less relevant ads (which normally is general and low paying ads)
or even worse, PSA or Public Service Ads (which pays none). It is
important then to make sure you have the right ads displayed on your
sites.
Display less ads
When many advertiser bid for a keyword in Google AdWords, the ad with
the highest bid will be displayed on your AdSense ad units. When there
are too many ad units in a single page of your site, it's likely that
even the low paying ads will also be displayed. Your won't earn much if
your website visitors click on the low paying AdSense ads. To fix the
problem, try to place less ads, but increase the CTR of the ads.
Display both text and image ads
When choosing to display both text and image for your AdSense ad unit,
image ad will be displayed only if the CPC of the ad is higher than the
CPC of all the other text ads bidding for the same keyword. Choosing to
just display text or image will limit the choices ad to be displayed.
Avoid smart pricing
Smart pricing is a feature imposed by Google to protect AdWords
advertisers by reducing the CPC of ads served via Google AdSense. If
your site is smart-priced, the ad that's supposed to pay $1 can earn you
significantly less than $1.
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